Above: Because we’re working with such small space, details like our choice in furniture have to be functional. Our coffee table, for example, turns into a laptop desk once its turned on its side. We imported our rack from Belgium, and it literally just leans on the wall. Our engineered wood panelling on the walls and ceiling are ideal for the outdoors as wood tends to shift depending on weather conditions. Photo c/o James C Lee.
Normally, containers are have one entrance point, but we installed a second garage door entrance to maximize on as much natural light as possible. The two adjacent windows are also an advantage for natural light depending on direction we position the unit. The best result for lighting are when the windows face North and South. The herringbone floor was really an aesthetic decision; that European touch. We also have full power source and LED linear slot lights for evening hours.
Accessibility was actually the easy part if you were willing to paste the coordinates into your Google maps after joining our newsletter. The live map we built as a micro-site makes getting to each of our locations pretty easy. A friend of mine was on the train and saw a white box glowing in the middle of the forest. He got off at that subway stop and walked over from the bridge. Prior to that, he didn't have any coordinates or location info about the space, he was just curious and by chance stumbled upon us. Thats how he found it—discovery. I'm not trying to be long-winded here, my point is that there is a coming of age in which the point-of-sale is the last thing a brand does. The first thing will be sensory communication. How does the brand (not the product) make someone feel?
Above: The container's exterior offers a mystique to those passing by. The mirrored glazing on each opposing side allows us to see outward but there is minimal visibility into the space from the outside. When deciding on location, we take into consideration the backdrop and how the space will transform itself from an industrial piece of corrugated steel, into a minimal accent among nature's surround. Photos c/o Michael Rousseau.
Below: Marco Lee's preliminary sketches of our next container for 2017. Twice the size and even more ambitious than our initial effort. Our first container was designed for land, our next will be designed for water.
Technology will continue to make everyday interaction faster; there's no doubting it, or escaping it. We'll all have to adapt. However, that doesn't mean that through evolution we can't find balance. A balance between online and offline experiences. Lines are for blurring and rules for breaking—and rewriting. You can thrive online with the technology made available, while bridging endless possibilities offline.
Below, left to right: Access points of Slot Canyon at Kasha-Katuwe become so narrow you have to hike sideways. I was in Timbs and didn't make it through to the end.
Below, left to right: These white sands—and much of New Mexico's surround—are what inspired NEEDS&WANTS' Spring/Summer 2016 collection. I did an entire White Sands retrospective a few posts back.
Above: Asheley Turner styled as Aaliyah for 'Gone Platinum'. Photo c/o Paolo Azarraga, styling by Bobby Bowen, Sarah Vee and myself. Hair & Makeup by Mila Victoria and Indie Halstead. Even down to the accessories, we turned out thrift stores and costume houses in search of pieces that were historically accurate. In the beginning I was hesitant to even include Aaliyah into the editorial if we couldn't get her look spot on.
The transition into the millennium was rooted in confident artistry and unique personalities, subsequently launching a multi-billion dollar industry. As the era of shiny suits and big budget fish-eyed videos flourished, hip hop culture quickly became a global phenomenon, translating its once-coded sounds and expressions into pop culture.
While we still vividly recall the term “bling” entering our lexicon following the premiere of The Hot Boyz “Bling, Bling” as Rap City’s ‘New Joint of the Day,’ today, all you have to do is look it up in the Merriam-Webster’s dictionary. While these are massive steps for rap music, the culture’s growth is still, unfortunately, stunted by those unwilling to grow with it—however, hip hop culture lives in the essence of paying homage to the past and preparing for the future. Jay-Z, Lauryn Hill and OutKast hadn’t just gone platinum, they transcended the boundaries of popular music, broke down corporate barriers, and still continue to influence an entire generation today.
View the full editorial, here.
Photography: Paolo Azarraga
Creative Direction: Sean Brown
Styling: Bobby Bowen, Sarah Vee, Sean Brown
Hair & Makeup: Mila Victoria, Indie Halstead
Project Year: 2016
I would consider this a mixtape more than a montage simply because its reminiscent of the time I would record, rewind, skip, and erase. What’s left is a sequence of reference, colour, and texture that I couldn’t just file under research—I filed under film. Brought to you by the good people at locale & Banded Purple. Screening Wednesday, Aug. 24 at CIINEMA. You can RSVP here.
store, and decide on materials for an upcoming Pre-Fall collection. This is exactly why I prefer exploring on foot.