NEEDS&WANTS Container 01
Above: Because we’re working with such small space, details like our choice in furniture have to be functional. Our coffee table, for example, turns into a laptop desk once its turned on its side. We imported our rack from Belgium, and it literally just leans on the wall. Our engineered wood panelling on the walls and ceiling are ideal for the outdoors as wood tends to shift depending on weather conditions. Photo c/o James C Lee.
Normally, containers are have one entrance point, but we installed a second garage door entrance to maximize on as much natural light as possible. The two adjacent windows are also an advantage for natural light depending on direction we position the unit. The best result for lighting are when the windows face North and South. The herringbone floor was really an aesthetic decision; that European touch. We also have full power source and LED linear slot lights for evening hours.
Accessibility was actually the easy part if you were willing to paste the coordinates into your Google maps after joining our newsletter. The live map we built as a micro-site makes getting to each of our locations pretty easy. A friend of mine was on the train and saw a white box glowing in the middle of the forest. He got off at that subway stop and walked over from the bridge. Prior to that, he didn't have any coordinates or location info about the space, he was just curious and by chance stumbled upon us. Thats how he found it—discovery. I'm not trying to be long-winded here, my point is that there is a coming of age in which the point-of-sale is the last thing a brand does. The first thing will be sensory communication. How does the brand (not the product) make someone feel?
Above: The container's exterior offers a mystique to those passing by. The mirrored glazing on each opposing side allows us to see outward but there is minimal visibility into the space from the outside. When deciding on location, we take into consideration the backdrop and how the space will transform itself from an industrial piece of corrugated steel, into a minimal accent among nature's surround. Photos c/o Michael Rousseau.
Below: Marco Lee's preliminary sketches of our next container for 2017. Twice the size and even more ambitious than our initial effort. Our first container was designed for land, our next will be designed for water.
Technology will continue to make everyday interaction faster; there's no doubting it, or escaping it. We'll all have to adapt. However, that doesn't mean that through evolution we can't find balance. A balance between online and offline experiences. Lines are for blurring and rules for breaking—and rewriting. You can thrive online with the technology made available, while bridging endless possibilities offline.